Book talk with Madhur Jaffrey
ABOUT MADHUR JAFFREY’S INSTANTLY INDIAN COOKBOOK
"One of the best cookbooks to come out of the Instant Pot craze. It’s full of those timeless Indian recipes Jaffrey is known for. . . . The flavor to ease factor ratio in these recipes is undoubtedly high, and, as always, Jaffrey’s calm, nurturing voice guides you through each step." —Priya Krishna, Bon Appetit
Master Indian cooking at home with more than seventy recipes from the multi-James Beard Award–winning author who “introduced the world to Indian food” (Epicurious).
For more than forty years, Madhur Jaffrey has been revered as the “queen of Indian cooking” (Saveur). Here she shares inviting, easy-to-follow recipes—some entirely new, others reworked classics—for preparing fantastic Indian food at home. While these dishes are quick and easy to prepare, they retain all the rich complexity for which Jaffrey’s food has always been known, making this the only Indian cookbook with recipes designed for the Instant Pot you’ll ever need.
RECIPES: From classics like butter chicken and buttery dal to new sure-to-be-favorites like kale cooked in a Kashmiri style and Goan-style clams, these recipes capture the flavorful diversity of Indian cuisine.
EASY-TO-FOLLOW: Written with the clarity and precision for which Jaffrey has always been known, these are flavor-forward recipes that make the most of the Instant Pot’s unique functionality.
A DIFFERENT KIND OF COOKBOOK: Rather than simply adapting recipes for one-pot cooking, Jaffrey has selected the essential dishes best suited for preparing using the Instant Pot, and created some all-new delectable dishes that make the most of its strengths.
BEYOND THE INSTANT POT: Also included are thirteen bonus, no-special-pot needed recipes for the chutneys, salads, and relishes you need to complete any Indian meal. Think avocado-radish salad, fresh tomato chutney, and yogurt and apple raita.
FOR IMMEDIATE RELEASE
New York, June 17, 2019
IAAC Presents Madhur Jaffrey In Conversation with Priya Krishna on Food, Cookbooks and more
Madhur Jaffrey has earned many titles, 'Queen of Indian Cooking', 'Godmother of Indian Cooking', 'Ambassador of Indian Cuisine' and more. She's written 30 cookbooks and is an icon in the food world. The Indo-American Arts Council (www.IAAC.us), is delighted to present her new book, Madhur Jaffrey's Instantly Indian Cookbook: Modern and Classic Recipes for the Instant Pot® on June 20, 6PM at DAG, 41 E 57th St building suite 708, New York, NY 10022.
She will be in conversation with Priya Krishna, food writer/contributor to the New York Times, The New Yorker, Bon Appétit, and more. Audience can look forward to a lively evening with discussions on the unexpected way Madhur Jaffrey uses her Instant Pot, instant recipes which might end up becoming instant hits, like her mango soup, inspired by the flavorful diversity of regional Indian cuisine. She will also share many other tricks such as using the Instant Pot for fish, roasting potatoes with a quick 2-step process and also what not to use the Instant Pot for.
In the new book Jaffrey provides inviting, easy-to-follow recipes—some entirely new, others reworked classics-for preparing fantastic Indian food at home. While these dishes are quick and easy to prepare, they retain all the rich complexity for which Jaffrey’s food has always been known, making this the only Indian cookbookw ith recipes designed for the Instant Pot you’ll ever need. From classics like butter chicken and buttery dal to new sure-to-be-favorites like kale cooked in a Kashmiri style and Goan-style clams, these recipes capture the flavorful diversity of Indian cuisine. Rather than simply adapting recipes for one-pot cooking, Jaffrey has selected the essential dishes best suited for preparing using the Instant Pot, and created some all-new delectable dishes that make the most of its strengths.
Priya Krishna who will be moderating and talking to Jaffrey at the event is amongst the top food writers and comes from an exciting new generation of young food writers who are able to bridge the gap between Indian and International taste palates. Talking about Jaffrey’s book, Krishna had this to say, "One of the best cookbooks to come out of the Instant Pot craze. It’s full of those timeless Indian recipes Jaffrey is known for. . . . The flavor to ease factor ratio in these recipes is undoubtedly high, and, as always, Jaffrey’s calm, nurturing voice guides you through each step."
A book signing follows the event and includes a wine reception. Both Madhur Jaffrey’s Instantly Indian Cookbook and Priya Krishna’s cookbook Indianish will be on sale and available for book signing. This will also be an opportunity to meet Jaffrey and Krishna and talk to them and maybe discuss their recipes in person!
About Madhur Jaffrey
Madhur Jaffrey is a cookbook author, TV chef, illustrator, and award-winning actress originally from Delhi, India. She’s won the Burt Greene Award for Food Journalism and lives in New York City. The Indian-born actor and food writer is known for her cooking, but she also recently dabbled in an unexpected genre, by making a cameo in the music video Nani, which means maternal grandmother, by hip-hop artist Zohran Mamdani, a.k.a. Mr. Cardamom.
About Priya Krishna
Priya Krishna is a food writer who contributes to the New York Times, The New Yorker, Bon Appétit, and more. She is also the author of the college-centric cookbook Ultimate Dining Hall Hacks, and formerly worked for Lucky Peach.
About IAAC
IAAC supports all the artistic disciplines in classical, fusion, folk and innovative forms influenced by the arts of India. We work cooperatively with colleagues around the United States to broaden our collective audiences and to create a network for shared information, resources and funding. Our focus is to help artists and art organizations in North America as well as to facilitate artists from India to exhibit, perform and produce their work here. The IAAC is a 501(c)(3) tax-exempt organization. All donations are tax-deductible to the fullest extent allowable by law. For further information, visit www.IAAC.us
MEDIA CONTACT:
Suman Gollamudi
suman.gn@iaac.us
