"AUHRA" uttering the word encompasses the divine cosmic energy that envelops us. Energy is the continuous flow of life and represents everything that is beautiful, simple, mysterious and pure - that to me is a woman personified. Today's woman identifies with fashion via the media and magazines. As an ardent fan of any fashion channel I always feel the market promotes and caters only for a size eight-waist lady.
What happens to the rest of us woman?
Auhra is a line of clothes for the chic and stylish mom or career woman and keeps in line with the most essential requirement - comfort. I perceive style to be about attitude and confidence. One can only attain this by being comfortable in what you wear. The feel of Auhra's fabric and designs allow women to feel anything from sensuous to sophisticated and trendy all year round. Auhra allows a woman to set her own trend.
The Auhra line has fabrics of georgette, Indian cotton silk, crepe silk etc. The basic silhouette of our collection is the tunic or a "kurta". Each top is accessorized with Indian embellishments, hand embroidery, sequence and appliqué work. The handwork is very subtle as we have catered for today's working woman or mom that wants to be stylish yet in sync with her life's evolving challenges. Our designers have created each garment with this vision in mind, as they are all well-grounded, successful mothers and entrepreneurs. The line is categorized into Medium, Large, X-large
My experience over the years has allowed me to see that woman need a range of clothes in her wardrobe today and twelve months later yet still be in vogue with today's pace.
Auhra clothes are an essential, so let it be part of you always...