Invitation
Bio
Artwork
 
 

IAAC Exhibition of Contemporary Indian Art of the Diaspora 2016

 
Anna Bradfield
Anna Bradfield
Anna Bradfield
website: www.annabradfield.com
 

ARTIST STATEMENT
 
I, Anna Bradfield, am an emerging artist who combines fine art painting with found object collage to bring new life to both. My work explores reclaiming and recasting the beauty inherent in found objects by melding them with personal stories through painting, collage and textile. This fresh combination of styles echoes the pluralism of my multicultural background. Half Indian and half English, I have an appreciation for the richness of diversity and detail.My visual art is also the product of an ambidextrous brain. Studying Fine Art at Chelsea and Slade Schools of Art in London, I achieved a Masters degree from Cambridge University. A 10-year career in advertising shaped my love of storytelling and unique perspective as an artist. Through a process of alchemy, my work combines representational images of people and places with the textures that reflect their points of view.The finding adds a magic only possible with the circumstantial nature of reclaimed objects. By using collaged memorabilia and re-appropriated artifacts, my work solicits a journey to experience the emotional worlds of my subjects that reveals itself much like the layers of applied materials.My practice of searching and responding to what I find proposes that the work itself is something revealed through a process of discovery, appropriation and assemblage. The resultant very textural nature of my paintings means they best experienced in physical encounter. So another of my central themes is creating more opportunities for honest art experiences in the age of mass media digital reproduction.


 
Objective
A fine art painter with a professional background in strategic creative thinking, I seek to bring my passion for working with children and underserved communities to practicing and teaching art in progressive, inspiring ways. 10 years experience in marketing communications honed an aptitude for presenting and mentoring, skills I leverage in sharing my process in the context of digital and physical communities.

BIO
Education
Cambridge University, Cambridge 1999-2002
MA Honors in History
Chelsea College Of Art & Design, London 2002-2003
Higher National Diploma in Fine Art, focus on painting
Slade School Of Art, London 2002-2002
Art Foundation Course

Experience
VP Strategic Planner| H4B Advertising, New York 2014-Present
Representing healthcare brands and helping them to communicate with patients and healthcare professionals
Lead mentor for high school team that won the 2015 industry-wide Advertising Futures competition
Fellow Teaching Artist | Joan Mitchell Foundation, New York 2014-2015
Training teaching artist, focusing on underserved communities and populations in the city
Volunteer | PS35, New York 2013-2014
Planning an art program for a District 75 special needs high school in collaboration with the art teacher
Once a week over the last semester with the step-in class, a population who have recently transitioned from psychiatric facilities
Volunteer | Housing Works Bookstore Cafe, New York 2013-2013
Weekly commitment over 6 months performing various organizational tasks in-store and in support of AIDS/HIV advocacy
Brand And Digital Consultant| Andrew Mellen Inc, New York 2013-2014
Planned and directed website restructure and creation of plan for online classes on Ruzuku teaching platform
Strategic Planning Director| Merkley and Partners, New York 2012-2013
Strategic leadership on youth-targeted brand Tic Tac and mother-child oriented ‘all laundry detergent campaigns
Managed and mentored junior planners on multiple accounts, client presentations and agency trends newsletter
Mentor| Girls Write Now, New York 2012-2012
Mentor for highly competitive non-profit girls organization for underserved youth
Planned and ran workshops and one-on-one writing sessions
Strategic Planning Director | JWT, New York 2009-2012
Strategic lead on behavior-change veterans campaign for New York non-profit, Services for the Underserved
Activation strategy on Macy’s key seasonal for-good programs ‘Believe/Make A Wish’ and ‘Come Together to feed America’
Integral strategic lead for mother-child ‘Bake Some Love’ campaign for Toll House cookies
Volunteer And Team Leader | New York Cares, New York 2009-2012
Team leader for New York Cares projects for a number of Manhattan schools and shelters doing art projects with children
Communications Strategist | The International Exchange, Recife 2009-2010
Pro-bono placement with an NGO in Brazil working with street children in an after-school arts program
Senior Brand Planner | Grey Worldwide, New York 2005-2009
Insight-led messaging strategy on children’s products for P&G (Downy, Pringles) and Playtex (Banana Boat, Infant Care)
Fluency with Iconoculture, MRI and Simmons databases, implementing qualitative and quantitative research with tweens and teens
Brand Planner, WPP Fellow | Brand Buzz, New York 2004-2005Brand Planner, WPP Fellow | Brand Buzz, New York 2004-2005
Authored proprietary presentation on Corporate Social Responsibility
Client Manager, WPP Fellow | Landor Associates, London 2003-2004
Strategic management of global BP account, leading development of BP’s internal road safety education campaign
Fellow Teaching Artist | Joan Mitchell Foundation, New York 2014-Present
Training teaching artist, focusing on underserved communities and populations in the city
Freelance Strategist | H4B Advertising, New York 2014-Present
Representing healthcare brands and helping them to communicate with patients and healthcare professionals
Volunteer | PS35, New York 2013-2014
Planning an art program for a District 75 special needs high school in collaboration with the art teacher
Once a week over the last semester with the step-in class, a population who have recently transitioned from psychiatric facilities
Volunteer | Housing Works Bookstore Cafe, New York 2013-2013
Weekly commitment over 6 months performing various organizational tasks in-store and in support of AIDS/HIV advocacy
Brand And Digital Consultant| Andrew Mellen Inc, New York 2013-2014
Planned and directed website restructure and creation of plan for online classes on Ruzuku teaching platform
Strategic Planning Director| Merkley and Partners, New York 2012-2013
Strategic leadership on youth-targeted brand Tic Tac and mother-child oriented ‘all laundry detergent campaigns
Managed and mentored junior planners on multiple accounts, client presentations and agency trends newsletter
Mentor| Girls Write Now, New York 2012-2012
Mentor for highly competitive non-profit girls organization for underserved youth
Planned and ran workshops and one-on-one writing sessions
Strategic Planning Director | JWT, New York 2009-2012
Strategic lead on behavior-change veterans campaign for New York non-profit, Services for the Underserved
Activation strategy on Macy’s key seasonal for-good programs ‘Believe/Make A Wish’ and ‘Come Together to feed America’
Integral strategic lead for mother-child ‘Bake Some Love’ campaign for Toll House cookies holistic communications planning, product innovation, consumer segmentation and brand architecture development
Volunteer And Team Leader | New York Cares, New York 2009-2012
Team leader for New York Cares projects for a number of Manhattan schools and shelters doing art projects with children
Communications Strategist | The International Exchange, Recife 2009-2010
Pro-bono placement with an NGO in Brazil working with street children in an after-school arts program
Senior Brand Planner | Grey Worldwide, New York 2005-2009
Insight-led messaging strategy on children’s products for P&G (Downy, Pringles) and Playtex (Banana Boat, Infant Care)
Fluency with Iconoculture, MRI and Simmons databases, implementing qualitative and quantitative research with tweens and teens
Brand Planner, WPP Fellow | Brand Buzz, New York 2004-2005
Authored proprietary presentation on Corporate Social Responsibilityv Client Manager, WPP Fellow | Landor Associates, London 2003-2004
Strategic management of global BP account, leading development of BP’s internal road safety education campaign


Exhibitions
This Red Door, 4bid Gallery, Amsterdam 2015
Core team collaborator in alternative residency
Splatter Studio, Chennai, India 2015
Solo show ‘People, Places, Things’ in South India
Indo-American Arts Council, New York 2015
‘Erasing Borders’ group show displayed in in Brooklyn, Queens and Hammond NY
Bushwick Open Studios, Brooklyn 2014
Organized event at Apt 3L gallery space
Mixed Pleasures At Karma Lounge, New York 2014
Featured artist
Galapagos Art Space, Brooklyn 2014
Collaborated and showed in 2 month ‘This Red Door’ residency project
Jack’s Third Avenue, New York 2013
Solo show
Webster Hall Quarterly Art Soiree, New York 2013
Exhibited in group show
HIVE, New York 2012
Virtual group show and member of weekly art Meet-ups
The Children’s Museum Of The Arts, New York 2011
Donated children’s portrait in auction at annual gala
HOWL Art Festival, New York 2011
Participant in annual live painting festival in Tompkins Square Park
Howard Schwartz Studios, New York 2005
Solo show
Bloxham Galleries, London 2004
Group show
Bushwick Open Studios, Brooklyn 2014
Organized event at Apt 3L gallery space
Mixed Pleasures At Karma Lounge, New York 2014
Featured artist
Galapagos Art Space, Brooklyn 2014
Collaborated and showed in 2 month ‘This Red Door’ residency project
Jack’s Third Avenue, New York 2013
Solo show
Webster Hall Quarterly Art Soiree, New York 2013
Exhibited in group show
HIVE, New York 2012
Virtual group show and member of weekly art Meet-ups
The Children’s Museum Of The Arts, New York 2011
Donated children’s portrait in auction at annual gala
HOWL Art Festival, New York 2011
Participant in annual live painting festival in Tompkins Square Park
Col Legno, New York 2006
Solo show
Howard Schwartz Studios, New York 2005
Solo show
Bloxham Galleries, London 2004
Group show
   
 
 
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